Petra Amstad
Michael Braley
Chad Johnson

Petra Amstad is the Senior Specialist of Brand & Identity for the Swiss Post Office. She has over 20 years of Project Management experience in the fields of Marketing Communication, Brand and Reputation Management: Consulting for the Executive Committee and international businesses and service units. Her corporate, business and agency experience includes Clariant International Ltd, Ixedius (Swissair Group), SwissGlobalCargo, Air Sea Broker (Panalpina Group) and Bichsel SA (Creative Agency).

Michael Braley as Creative Director of Braley Design has 30+ years of experience in brand, print, poster, book and package design. His work has been recognized internationally and is in the permanent collections of the San Francisco Museum of Modern Art, the Chicago Athenaeum Museum of Architecture and Design, The Denver Art Museum, the Museum fur Kunst und Gewerbe (Art and Design) Hamburg, Germany, Lahti Poster Museum, Finland and The Museum of the Marie Curie-Skłodowska University, Lublin, Poland.

Chad Johnson graduated from Iowa State University in 1996 with his BFA in Graphic Design. His early career was spent working at Conyers Design in Des Moines, IA and freelancing for Thirst in Chicago, IL. In 2002, Chad was nominated by Rick Valicenti for Print magazine’s New Visual Artists. In 2004 Chad launched his first design studio in Des Moines, IA, On-Purpos, Inc. In 2009, Chad dissolved On-Purpos and launched his new and current design studio, Measure, Inc.

Measure, Inc. is a design company focused on user-centered brand and digital design. Chad’s work and the work of Measure, Inc. has been recognized by PRINT, HOW, ID, and Communication Arts magazines, UnderConsideration and the Tokyo Art Director’s Club among others. Chad’s work has been published in Emigré magazine, Four Letter Word and Emotion as Promotion, a Book of Thirst.

In 2019, Measure became Iowa’s first National LGBT Chamber of Commerce (NGLCC) certified LGBT Business Enterprise and Diverse Supplier.